Web 2.0 and the Female Audience

Women control 80% of household spending, representing $1.7 trillion each year. There are 104 million of them online. Are you talking at them, or with them? There IS a difference!Women intuitively “get” social media and bring a unique voice, perspective and influence when engaging in conversations around your industry, products, and brand.

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Throw me Something, Mister!

Just wanted to give you a quick peek at our AWESOME Mardi Gras weekend! Here's a pic with my best boy Jack. Little Tyler wouldn't stand still long enough to pose with me. He was too busy yelling, "Throw me something, Mister!" and dashing around to catch beads! (He caught on REAL quick.) The only sad part was that neither of them remembered how we did this with them when they were even younger! How I miss home some days....

The Cost of Social Media

The big cost associated with social networking is TIME. Yes…one MORE thing to fit into your day. However, it will be time well spent if you follow a few simple suggestions.

1. Be consistent—strive to devote 10-15 minutes at the beginning and end of your day if you are just starting out. You are far more likely to build your network by simply showing up. You can increase your time as you learn the ropes and discover the tools of automation available for use.

2. Be a good listener—seek first to understand. No further explanation required.

3. Be of value--engage in conversation about which you have knowledge and/or experience. If you are a CPA and can offer some great tips for tax time, then share them! If you've been in real estate for years and have the insider's guide to selling a house, then share it! By sharing you become a trusted source of information. In today's world, trust goes a long way.

4. Be yourself—you don’t have to be a celebrity or a rock star here. In fact, social media has its own rock stars. Who knows…you may be the NEXT BIG THING that goes viral in the social media world. And for once, this virus is something you would WANT to catch.

Let's Get It Started!

Lately, I've met with clients who are overwhelmed by the sheer number of networks available online. So WHERE do you start? My humble suggestion is to start with the following networks to get in the game: Twitter and LinkedIn. Understand that each has its own culture and language but each can be highly effective when used properly.

Twitter is a micro-blogging community. That’s a fancy way of saying it’s an online version of a cocktail party. And truly, it is as conversational as that. You build your network by ‘following’ others and getting others to ‘follow’ you. In the Twitter world, this means that anything you enter will appear on the timeline for your followers to view and vice versa. You can simply begin by setting up a free profile and then LISTEN to what the buzz is all about. To listen, you simply read. Read what, you ask? TWEETS, of course!

A tweet is the slang used for any single message posted at the site. Each tweet is limited to 140 characters, so you must be brief and to the point. You can tweet as little or as much as you like. There are applications that can be managed from your desktop and even your mobile phone device—but we will discuss that another day.

Just have fun and remember, it’s supposed to be less formal than what you’re used to encountering in the work place. That’s the brilliance of it. It allows your clients, colleagues and customers to see behind the curtain, so to speak. Your personality shines through and that is why they will clamor to do business with you!

LinkedIn is considered the “professional’s” social network, although Facebook is beginning to challenge that. LinkedIn allows you to list your educational background, work history and even connect with past colleagues, co-workers and classmates.

It is not for the faint of heart, as the language can often seem as though you’re reading a resume how to guide. Don’t let this deter you, as everyone isn’t impressed by the jargon nor is it required. In fact, the lingo associated with this site had me so paralyzed with fear that I completely ignored this side in my own marketing efforts.

However, through my use of other social media communities, I too realized that there WAS a place for me (the work-at-home-mom-business-owner) on LinkedIn. So, I’ve been busy building MY professional network there. After all, I have to walk the talk!

So you see, you and I are similar..,we ALL need to start somewhere. Each time a new network emerges that adds value to my online presence; I will need to begin anew. It’s ever changing and evolving.

Want to test your skills? Set up a profile on Twitter. Follow me and I will follow you back. Let's also get LinkedIn together!

Tweet you later!

This Ain't Your Momma's Networking!

What IS social media? Wikipedia defines Social media as: primarily Internet- and mobile-based tools for sharing and discussing information among human beings.

If you thought that social media was only for teenagers or single people trying to find love, you thought wrong! It’s here to stay and taking the internet by storm. There’s no time like the present to jump in, join the crowd, engage in conversation and if truth be told have fun while building your business.

Social media is quite literally a “virtual” word-of-mouth marketing network. Just how important are social media conversations about you and/or your business? Check out the following statistics:

• More than 1 in 8 viewers make a purchase after watching a video ad online – eMarketer
• Facebook has 150,000 new users sign up every single day – Time Magazine
• As of October 2006, about 100,000 new blogs were created every day – Technorati
• LinkedIn has a 137% growth year over year bringing its visitors to about 8 million per month - compete.com

Small business owners are beginning to realize the need to leverage social media to grow their businesses. However, it has been my recent experience that many do not know where to start, or worse--how to get the most out of their social media efforts.

I attended a networking event for women business owners and decided to conduct my own case study. I posed a seemingly simple question to each lady I encountered. “Are you incorporating social media in the growth strategy for your business?” One of two things occurred. Either the look of a “deer-caught-in-the-headlights” appeared on their face, followed by a blank stare, followed by the inevitable response of “HUH?! Social WHO?” or I received an overwhelmingly confident “I have a profile on LinkedIn!” Obviously, the latter was given in an effort to imply THAT was all they needed. How would you respond? Wait…don’t answer that!

Whether you realize it or not, the only person who is going to drive your business and our economy forward is YOU. It’s time to put a new plan into effect and it is crucial that social media networking be included in that plan. People aren’t just wasting time on social networking sites anymore. Savvy and growing businesses are utilizing these tools to build new relationships with those that can bring them new business. Even more impressive are those “BIG” businesses (E.g., Jet Blue, Dell, Whole Foods, Apple) using social media tools, such as Twitter, to improve customer retention and satisfaction by adding a “human” element to their brand—thus driving sales.

For the record, social media is NOT a sales tool. It is a relationship building tool that will drive sales, if done properly. Utilizing social media is a lot like networking offline, meaning that it’s easier to get and give business with people you know on a personal level. Your goal is to let them see the authentic you in order to build relationships. Once that is done you’ll have a captive audience ready to give back to you!(Hint: that’s where the SALES part comes into play.)

It’s not so much the method that you choose (whether LinkedIn, Facebook, Twitter, Blogger, etc.) but what you do WITHIN that community that matters most. Having 10 profiles in 10 different networks only to never return again will do LESS for you than having 2 or 3 profiles in communities where you are an active participant.

Bottom line: You better put your “big girl” panties on and just do it, because your competition is!

The 'UP' side of a 'Down' Economy

I was fortunate to be raised in a family that taught me an important principle about life and that is this: Life is what YOU make of it.

I know it may sound trite, but I have found this to be a true and correct principle. You may be thinking, "I thought I was going to read about the upside of this down economy. What does LIFE have to do with it?" The answer is: EVERYTHING!

Is is true that the economy could stand a little boost? Yes!

Is it true that it's all doom and gloom out there? Only if you choose to make it true by buying into all the media hype out there. Afterall--they want to sell papers, magazines and commercial spots...don't they? How better to do that than with fear and manipulation? I'm not saying ALL media outlets have taken this road, but it is the general tone of the majority of media outlets today.

What I'm trying to get across is that this economy is so much more than stockmarket portfolios, corporate downsizing or the mortgage crisis. What it really boils down to for me and my family is that our society lives in excess! The concept of living within your means is foriegn to far too many and that is part of the reason that many have reacted with fear to the recent economic downturn.

Life IS what you make it and that is all that is happening. It's time to pay the piper, so to speak. And we ALL have ended up paying in the end. So where's the upside you ask???

It's up to us to CHOOSE how we react now and how we go forward from here. Here's what we've done in our family to ride out the storm.

1. Save for a rainy day! When I got my first job and checking account when I turned 15, my Dad also insisted I open up a savings account. He said, "ALWAYS pay yourself FIRST!" That principle taught me to prepare for life's little emegencies and has been a valuable habit--literally! I've been through "hard times"--Hurricane Katrina. We lost our community, our home, our posessions and started again from scratch. Thankfully, we encurred no new debt--because we saved for a rainy day.

Living paycheck to paycheck? No extra? Been there, done that! Look at your living expenses and see what you can temporarily sacrifice for a long term gain. For us, it was cable TV and eating out several times a week. In one short year we saved over $5,000 JUST cutting out those two non-necessities.

Still no wiggle room? Get creative and find ways to generate a secondary source of income! Again, necessity is the mother of invention. Been there, done that too! Tap into your talents and resources--you'll be amazed at what you find.

2. Make this a teaching opportunity. We've chosen to focus on the positive message being prepared gives to our children. Those who are prepared are not in fear.

3. Makeover your Money! If you're not sure "how" to budget--get a book! Dave Ramsey and Suze Orman are awesome! I've read numerous books they've written and really have a handle on how to keep us in great financial health! One of the best things I ever learned was to live on a "cash" budgeting system. If the "cash" isn't there and it is NOT an "emergency" (and I learned that pedicures do NOT constitute a true emergency) then I simply don't spend it. Ever wonder WHERE all your money goes? Keep track of EVERYTHING you spend (every penny, nickel and dime) for one week in a notebook. You will be AMAZED at what you find.

4. Don't believe the hype! Yes, things aren't perfect. Yes, some of our family, friends & neighbors are facing hard times. The worst thing we could do is to do NOTHING because of the fear of the unknown! Where will that leave us? Life must go on and we must be the ones to drive the economy forward. We can't do that if we live in fear and cease our activities of daily living.

5. Share your abundance If you have found yourself in good financial standing--Bravo for you; but, it's time to pay it forward. If you have a knack for budgeting, share it with someone who lacks in that area. If you have the ability to give--give as generously as you can. Time can be as important of a gift as currency. It is time to take care of our own. If you know of someone who faces a lay-off, see what you can do to ease their burden.

Recently, I attended a networking event where a member brought her 7 year old daughter along. She did so because her 7 year old, along with her best friend, was fundraising for the Make A Wish foundation. A brownie troop visit to the Greater Houston chapter of Make A Wish had inspired these young girls to give back. In fact, they had asked that all monies meant to be utilized for their upcoming 8th birthdays we donated instead so that the girls could be Wishmakers. A "gift" of $5,000 is needed in order for a Wishmaker to grant a wish for another child.

I can only tell you that I couldn't write a check fast enough so that the tears would erase the ink! Those little girls not only met their goal, but they EXCEEDED it. It all started with a greatful heart and a powerful lesson from home--that LIFE is what you make of it.

May we ALL make life the BEST life possible for ourselves and others.

The Power of ONE...

There's something to be said for getting outside of your COMFORT ZONE! For the past 4 years, I've used my computer as a way to almost "hide" myself from the outside world. If truth be told, I have a huge fear of networking face to face. I decided that I wanted to get past this fear--not only to grow my business, but to grow as a person.

So, last week I joined a Women in Business organization here locally in Texas to meet other local business owners and network. TOOT TOOT!!! I was SO proud of myself. I was able to easily converse with each that I met and I exchanged business cards with everyone I came in contact with. More importantly, I was finally able to "see" myself as they see me--a business woman! No more thoughts of not being good enough or hiding behind my laptop. This is the start of something GREAT...I can feel it.