The big cost associated with social networking is TIME. Yes…one MORE thing to fit into your day. However, it will be time well spent if you follow a few simple suggestions.
1. Be consistent—strive to devote 10-15 minutes at the beginning and end of your day if you are just starting out. You are far more likely to build your network by simply showing up. You can increase your time as you learn the ropes and discover the tools of automation available for use.
2. Be a good listener—seek first to understand. No further explanation required.
3. Be of value--engage in conversation about which you have knowledge and/or experience. If you are a CPA and can offer some great tips for tax time, then share them! If you've been in real estate for years and have the insider's guide to selling a house, then share it! By sharing you become a trusted source of information. In today's world, trust goes a long way.
4. Be yourself—you don’t have to be a celebrity or a rock star here. In fact, social media has its own rock stars. Who knows…you may be the NEXT BIG THING that goes viral in the social media world. And for once, this virus is something you would WANT to catch.